The Top 11 Best Free Email Marketing Services for 2024
What to Look for in an Email Marketing Service
When selecting an email marketing platform, you need to evaluate its key features to determine if it meets your business needs. Here are some of the essential features to look for:
- Contact management system - Allows you to easily store and organize your subscriber data such as names, emails, locations, etc.
- Sign up forms - Tools to create customized forms for subscribers to sign up for your mailing list.
- Email templates - Professionally designed and mobile-responsive email templates to maintain brand consistency.
- Drag-and-drop email editor - An easy-to-use editor to quickly create stylish and engaging emails without coding.
- Automation tools - Features that allow you to schedule and automatically send emails.
- Segmentation - Divides your subscribers into groups for targeted messaging.
- Analytics - Provides insights to monitor campaign performance.
- Deliverability monitoring - Helps maximize email delivery to the subscriber's inbox.
With an understanding of these essential features in mind, let’s review the top 11 free email marketing platforms for 2024.
- Mailchimp
Mailchimp remains a popular email marketing solution, especially for its free plan. Some key features in the free forever plan include:
- Up to 2,000 subscribers
- Unlimited emails
- Automations
- Basic analytics
- Landing page and sign up forms
- Basic templates
Mailchimp also provides excellent deliverability features to avoid spam folders. This helps increase your email marketing ROI using the platform. The free plan is great for startups, small businesses, and side hustlers looking for an easy email marketing solution.
- Sendinblue
Sendinblue is a rapidly growing email service provider thanks to its generous free plan. Some highlights of the free features comprise:
- 3,000 contacts
- Unlimited emails
- Automation workflows
- Signup forms
- Basic stats
- A/B testing
Note that Sendinblue’s free plan also incorporates other marketing channels like SMS, Facebook messaging, ads, and more. This makes it a complete free marketing suite for small organizations. Sendinblue is also user-friendly with great educational resources, suiting beginners.
- MailerLite
If you’re searching for an easy-to-use email marketing platform, MailerLite fits the bill with its intuitive drag-and-drop editor. Below are some notable features included in its free plan:
- 1,000 subscribers
- 12,000 emails monthly
- Automations
- Mobile-optimized templates
- Signup forms
- Basic analytics
The free version positions MailerLite as one of the best easy-to-use introductory email marketing tools. But it also packs advanced features like behavioral automations that enhance deliverability. The free plan works for solopreneurs and early-stage startups.
- Moosend
Moosend offers one of the most generous free email marketing plans. Standout free features include:
- 3,000 subscribers
- Unlimited emails
- 25 campaigns
- Advanced analytics
- A/B testing
- Signup forms
- Store contacts
- Schedule sending
Moosend essentially provides an enterprise-level feature set for free. This presents tremendous value whether you are an expert or novice email marketer. Note that Moosend does cap the subscriber import at 150 per file for the free plan.
- Mailjet
Mailjet is an enterprise-grade email service catering to both small businesses and large companies. For small companies, it provides a forever free plan that includes:
- 6,000 contacts
- Unlimited data
- 200 daily sends
- Templates
- Statistics
- Signup forms
- Contact management
- Delivery and inbox monitoring
The free plan allows startups and growing businesses to leverage Mailjet’s advanced email infrastructure, monitoring tools, and security features for optimal email deliverability. This is vital before transitioning to a paid enterprise plan down the road.
- Omnisend
Omnisend packs an abundance of free features like:
- 2,000 contacts
- 15,000 emails monthly
- Behavioral automations
- Signup forms
- Real-time analytics
- Social media integration
- Landing page builder
- Product galleries
The free plan makes Omnisend an ideal email marketing solution for ecommerce businesses. But other types of businesses can also benefit from a seamless customer journey thanks to the behavioral marketing features.
- Mailify
For a lightweight and easy-to-master email manager, Mailify hits the mark with its generous and straight-forward free plan:
- 10,000 subscribers
- 15,000 emails monthly
- Basic analytics
- Sign Up forms
- Contact management
Mailify presents a clutter-free platform, allowing startups and small business owners to quickly create and launch email campaigns without distractions or spending money.
- MailerNote
MailerNote focuses on simplicity with its stripped-down free plan:
- 1,500 subscribers
- 12,000 emails monthly
- Contact management
- Templates
- Signup forms
- Segmentation
- Analytics
The limited feature set allows small business owners to avoid complex features and easily set up targeted email campaigns to small audiences for free.
- Mailgenius
For still more free user-friendly features, Mailgenius comes loaded with:
- 10,000 subscribers
- Basic templates
- Signup forms
- Basic reports
- Contact management
- Email scheduling
- Unlimited emails
Overall, Mailgenius provides early-stage startups with a simple email marketing manager to create professional and engaging email newsletters.
- Elastic Email
Known for its affordable paid plans, Elastic Email also provides a free offering that includes:
- 5,000 contacts
- Unlimited data
- 100 emails daily
- Activity stats
- Signup forms
The free plan allows individuals and early-stage companies to benefit from a secure and reliable email delivery infrastructure.
- MailerKing
Lastly, MailerKing focuses heavily on advanced email deliverability with in-depth analytics around email engagement, traffic, and performance. The key facets of its free plan comprise:
- 1,500 subscribers
- 12,000 emails monthly
- Advanced analytics
- Real-time tracking
- Signup forms
- Automatic follow-ups
- Unlimited contacts
So for small companies seeking robust email performance metrics from day one, MailerKing's free plan leads the pack when it comes to actionable insights.
Get Started With Your Free Email Marketing Today
Email marketing remains highly effective for business growth in 2024. The plethora of advanced free platforms highlighted above can help your startup, small business, or side hustle amplify its reach exponentially. Consider starting with Mailchimp or Sendinblue as easy intro solutions, while MailerLite and Mailify also enable beginners to quickly launch campaigns.
For expanded free plans up to 10,000 subscribers, Moosend, Mailgenius, and Elastic Email enable you to scale your subscriber base for free. And if you need advanced email infrastructure and security from the start, Mailjet has companies of any size covered. Omnisend even provides free ecommerce features beyond basic email marketing.
Finally, seek out MailerNote’s simplicity or MailerKing’s analytics prowess if you need to tightly focus free resources on targeted email campaigns or performance optimization respectively.
The vast range of excellent free email marketing tools above enables any bootstrapped startup, small business, or lean project to start building and nurturing an audience to accelerate sustainable growth in the new year. Simply take your pick based on your specific needs.
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